Circana and DoorDash Partner to Validate Incremental Sales for CPG Brands
DoorDash and Circana announced a partnership bringing independent third-party validation to DoorDash's ad measurement, now available to select advertisers running Sponsored Products and Sponsored Brands. An overlap analysis of measured-brand buyers found 76% purchased in store only, 13% on DoorDash only, and 10% through both channels, with 56% of DoorDash purchasers buying exclusively on the platform. Early results showed a major beverage company generating $0.59 in incremental sales per household through DoorDash, three times the Circana Beverage Benchmark.
Key figures
- Study window
- eight-week campaign, 11/10/25 to 1/4/2026, U.S.
- Buyers both channels
- 10%
- Buyers doordash only
- 13%
- Buyers in store only
- 76%
- Beverage benchmark multiple
- 3x Circana Beverage Benchmark
- Incremental sales per household
- $0.59
- Doordash buyers exclusive to doordash
- 56%
AI analysis
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