CMI Media Group Launches Specialty Communications Business Unit to Transform Medical & Scientific Engagement

CMI Media Group, a WPP company (NYSE: WPP), formally launched a specialty communications business unit purpose-built for Medical Affairs and scientific engagement in biopharma. The unit is led by Eugene Lee (Group President, Specialty Communications) and Mike Reynolds (SVP, Medical and Scientific Communications) and is already actively collaborating with multiple leading biopharma organizations. Core capabilities include compliant omnichannel scientific ecosystems, next-generation measurement, and AI-enhanced scientific intelligence, with practices spanning Medical Affairs, Scientific Communications, Rare Disease, Payer and Market Access, and Account-Based Marketing.

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