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Agoda Reveals Growing Travel Interest Ahead of One of Asia's Leading Sporting Events to Be Held in Japan in Fall 2026

$BKNGPress releaseSep 2, 2026, 10:00 PM ETRead the release

Agoda, Booking Holdings' (BKNG) Asia-focused travel platform, reported surging accommodation-search interest in the Aichi-Nagoya area ahead of one of Asia's leading sporting events, to be held in Japan from September 19 to October 4. Toyota City led growth with searches up 715% versus three weeks prior to the event period, followed by Ichinomiya City at 504%, Kariya City at 324%, and Okazaki City at 237%, while Nagoya City topped overall search volume among the ten host cities.

Key figures

Event period
September 19 to October 4
China search growth
724%
Top international market
Taiwan
Kariya city search growth
324%
Philippines search growth
249%
Toyota city search growth
715%
Okazaki city search growth
237%
Ichinomiya city search growth
504%
Top host city by search volume
Nagoya City

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.