Breckenridge Distillery and Southern Glazer’s Expand Partnership Across New York and California

Tilray Brands' Breckenridge Distillery has expanded its distribution partnership with Southern Glazer's Wine & Spirits into New York and California, two of the largest U.S. spirits markets. The expanded deal covers the distillery's core bourbon, whiskey finishes, vodka, rum, and gin alongside newer innovations including Mountain Shot, Honey Whiskey, and its first ready-to-drink product, Breckenridge Vodka Seltzers. Southern Glazer's already distributes the brand in Massachusetts, Rhode Island, Kansas, and Missouri, and management says the expansion meaningfully strengthens its ability to scale distribution and accelerate long-term U.S.

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