Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and Its Business Impact
Comscore expanded its AI Intelligence suite to measure sponsored chat-based advertising, enabling brands and publishers to connect paid AI placements to digital traffic, engagement, and downstream consumer behavior. Early Comscore data from the travel category shows sponsored-ad presence in hotel-related ChatGPT prompts with identified source links rising from 6% in March 2026 to 14% in April and 24% in May.
Key figures
- Source
- Comscore CustomIQ June 2026
- Share measurement period
- June 2026
- Sponsored ad presence hotel chatgpt prompts
- ["6% (March 2026)","14% (April 2026)","24% (May 2026)"]
- Chatgpt share of ai assistant unique visitors
- 69%
AI analysis
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