Alpha Modus Granted 13th Patent Covering the Retail Media Handoff
Alpha Modus Holdings won its 13th granted U.S. patent, No. 12,725,176, covering the conversion of a shopper's in-store behavior into a priced, personalized offer delivered to that shopper's phone. The claims span shelf-position and eye tracking, demographic and sentiment analysis, and delivery of coupons or price cuts via mobile, kiosk, or sales associate, with a priority chain running back to a July 2013 provisional filing.
Key figures
- Patent title
- Method for Personalized Marketing and Advertising of Retail Products
- Patent number
- U.S. Patent No. 12,725,176
- Priority chain
- provisional application filed July 2013
- Granted us patents
- 13
- Pending applications
- 1
- Prior patent in family
- U.S. Patent No. 12,591,901 granted March 31, 2026
- Retail media spend 2026
- $71.09 billion
AI analysis
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