Patricia Rollins Named Vice President of Marketing to Drive the Next Phase of Growth at Thryv

Thryv promoted Patricia Rollins to Vice President of Marketing, tasking her with leading global marketing as the company pushes adoption of its newly launched Thryv Growth Platform among local service businesses. Rollins will oversee creative, demand generation, customer acquisition, and go-to-market strategy. She previously led the worldwide performance marketing team that launched IBM Watson and held roles at Oracle CX Cloud, SmartSheet, Typeform, and Wellsaid. President Grant Freeman said her expertise will help accelerate customer buy-in of the Growth Platform as small businesses adopt AI tools.

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