Huggies® Rallies Communities to Recognize the Fighting Spirit of NICU Babies During NICU Awareness Month
Kimberly-Clark's Huggies brand is renaming its nano and micro preemie diapers from Huggies Little Snugglers to Huggies Little Fighters as the centerpiece of its NICU Awareness Month campaign running through September. For every NICU story shared via the brand's @niculittlefighters channel, Huggies will donate $1 to the Derick Hall One Percent Foundation, with the campaign capped at a minimum of $100,000 and a maximum of $250,000 through December 31, 2026. Since 2013, Huggies has hand-inspected more than 38 million micro and nano preemie diapers in Neenah, Wisconsin, underscoring the brand's long-running niche in hospital-channel preemie care.
Key figures
- Donation max usd
- 250000
- Donation min usd
- 100000
- Donation per story usd
- 1
- Nano preemie size limit
- under 2 pounds
- Donation campaign window
- 5/8/26 - 12/31/26
- Micro preemie size limit
- under 4 pounds
- Diapers hand inspected since 2013
- 38000000
AI analysis
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