Agoda Reveals Growing Travel Interest for 2026 Silver Week in Japan, Driven by First Five-Day Holiday in 11 Years
Accommodation searches on Agoda by Japanese travelers for the 2026 Silver Week are up 131% for overseas destinations and 120% for domestic destinations versus a recent regular travel period. The surge is driven by a rare five-day holiday — Respect for the Aged Day on September 21 and Autumnal Equinox Day on September 23 with a Citizen's Holiday in between — Japan's first such Silver Week since 2015, with the next similar alignment not expected until 2032. Interest is broadening beyond major hubs: Takamatsu searches jumped 661% and Kanazawa 325% domestically, while long-haul destinations like Hong Kong (245%), Barcelona (210%), and New York (178%) also saw outsized growth.
Key figures
- Domestic search growth
- 120%
- Overseas search growth
- 131%
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