ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING

ALP, the fast-growing nicotine pouch brand co-owned by Turning Point Brands (NYSE: TPB) and Tucker Carlson Network, has been named the Official Nicotine Pouch Partner of Matchroom Boxing, securing category exclusivity across the promotion's three biggest autumn UK and Ireland events beginning 5 September at Croke Park in Dublin. ALP has scaled rapidly since its late-2024 founding, becoming the number one direct-to-consumer nicotine pouch brand in the US in under two years, with Nielsen data showing it reached an estimated 1% of all measured US convenience store nicotine pouch sales in fewer than 90 days.

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