ALP NAMED OFFICIAL NICOTINE POUCH PARTNER OF MATCHROOM BOXING
ALP, the nicotine pouch brand co-owned by Turning Point Brands (NYSE: TPB) and Tucker Carlson Network, has been named the Official Nicotine Pouch Partner of Matchroom Boxing — its first major UK and Ireland partnership and the opening move in its push into European markets. The deal gives ALP exclusive category rights across three of Matchroom's biggest autumn events, starting 5 September 2026 at Croke Park in Dublin, where Katie Taylor faces Flora Pili before 80,000 fans live on DAZN, followed by cards in Birmingham on 3 October and Sheffield on 24 October.
Key figures
- Us dtc rank
- number one DTC nicotine pouch brand in the US
- Partnership events
- 3
- Croke park attendance
- 80,000 fans
- Time to share milestone
- fewer than 90 days
- European rollout markets
- 11
- Us cstore share estimate
- 1%
AI analysis
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