Coors Banquet® and Wrangler® Team Up with Chase Rice to Drop "Beer Chords," the First Jeans Combining Beer and Country Music, in Celebration of His New Single, "Connie Lou"
Kontoor Brands' Wrangler label has partnered with Molson Coors' Coors Banquet and country artist Chase Rice for a third collaborative apparel collection. The drop features 'Beer Chords,' a limited run of 250 pairs of jeans printed with chords from Rice's new single 'Connie Lou' using beer-infused ink.
Key figures
- Beer chords pairs
- 250
- Collection pieces
- 32
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