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Sprinklr Acquires ViralMoment to Define the Next Era of Multimodal Customer Intelligence

$CXMPress releaseMay 28, 2026, 7:30 AM ETRead the release

Sprinklr announced the acquisition of assets from ViralMoment, an AI-powered social video intelligence platform, to enhance its multimodal customer intelligence capabilities. The deal addresses a strategic gap in Sprinklr’s platform, which has historically been text-centric, by adding frame-by-frame analysis of video, imagery, and audio from platforms like TikTok and Reels.

Key figures

Enterprise customers
1,600+

AI analysis

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