FIFA World Cup 2026™ Hospitality Sales Program Sets Records, Sees Strong Momentum Ahead of Tournament
On Location, TKO’s subsidiary, reported record-breaking sales for the FIFA World Cup 2026 hospitality program, surpassing total revenue from the 2022 Qatar World Cup a full year early. The program has allocated over half a million packages to fans in more than 125 countries, with private clients accounting for 50% of sales.
Key figures
- Countries reached
- more than 125
- Packages allocated
- over 500,000
- Private client share
- 50%
AI analysis
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