Chico's FAS Unveils First-Ever Credit Card Program and Reimagined Loyalty Experience Across Chico's, Soma, and White House Black Market in partnership with Synchrony and Mastercard
Synchrony partnered with Chico's FAS to launch co-branded Mastercard and private label credit card programs for its three brands: Chico's, White House Black Market, and Soma. The new programs feature reimagined loyalty tiers and utilize Synchrony's PRISM underwriting platform, offering cardholders 7.5% back on brand purchases and 15% off their first purchase.
Key figures
- Store count
- over 1,000
- Knitwell customers
- 21 million
- First purchase discount
- 15%
- Reward rate origin brand
- 7.5%
- Reward rate everywhere else
- 1%
- Reward rate grocery restaurant
- 2%
AI analysis
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