Planet Fitness (NYSE:PLNT) Shares Fall 31% Following Membership Growth Issues -- Investors with Losses Notified to Contact BFA Law before September 14 Deadline
Bleichmar Fonti & Auld LLP announced a securities fraud class action against Planet Fitness and certain senior executives, pending in the U.S. District Court for the District of New Hampshire under Sections 10(b) and 20(a) of the Exchange Act. The complaint alleges the company misrepresented the success of its 'fitness-minded' marketing campaign, which allegedly alienated casual gym-goers and forced a halt to planned increases underpinning sales projections.
Key figures
- Guidance
- 2026 revenue growth guidance cut from approximately 9% to about 7%; adjusted EBITDA growth guidance cut from roughly 10% to approximately 6% (announced May 7, 2026)
- Prior close
- 63.96
- Post drop close
- 44.01
- Stock drop date
- 2026-05-07
- Stock drop percent
- 31%
- Lead plaintiff deadline
- 2026-09-14
- Stock drop usd per share
- 19.95
AI analysis
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