Carter’s Introduces Not-So-Scary Monsters to Help Make Bedtime Easier and More Fun for Families

Carter's is launching Not-So-Scary Monsters, a character-driven sleepwear and playwear collection for babies through big kids, with prices starting at $7 and going up to $28. The collection hits Carter's stores and carters.com on September 10 and is paired with a Monster Room Scanner feature in the Carter's app that turns the 'check for monsters' bedtime ritual into an interactive experience. Carter's research among 504 parents of children ages 2-6 found nearly 70% say their child's bedtime routine is at least somewhat stressful -- the pain point the campaign is built around, with pediatric sleep expert Dr. Funke Afolabi-Brown providing expert-backed guidance.

AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.