Visa and TIFF Renew Partnership, Bringing Fans Even Closer to the Films, Talent and Festival Experiences They Love
Visa Canada and the Toronto International Film Festival announced a multi-year extension of their partnership, ahead of Visa approaching 30 years as a TIFF partner in 2027. Visa's spending data from TIFF 2025 show local small business spending up 10% year-over-year, while foreign visitor spending hit a record, rising 15% and accounting for 20% of all local commerce during the festival. Under the renewal, Visa cardholders retain early ticket access and premium experiences at the Visa Screening Room at the Princess of Wales Theatre and Roy Thomson Hall, and the Visa Sharing the Screen program will distribute 500 complimentary screening tickets this September.
Key figures
- Tiff zone overall spend growth
- 10%
- Foreign visitor spend growth yoy
- 15%
- Complimentary screening tickets 2026
- 500
- Tiff 2025 small business spend growth
- 10%
- Foreign visitor share of local commerce
- 20%
- Visa tiff partnership years approaching
- 30 years by 2027
- Small business sales increase since 2022
- 20%
- Tiff zone small business growth since 2022
- 30%
AI analysis
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