OpenAI Features Apartments.com in GPT-6 Astra Apartment-Hunting Demo
OpenAI featured Apartments.com, CoStar Group's leading rental marketplace, in its apartment-hunting demo for GPT-6 Astra, the newly launched model for computer use and complex professional tasks. Referral traffic from ChatGPT to Apartments.com has risen nearly 40% since the app launched in early August, and the plugin lets renters see unit-level availability, pricing and fees, then message a property manager or book a tour without leaving ChatGPT -- a new source of highly engaged prospects for Apartments.com advertisers.
Key figures
- App launch timing
- early August (2026)
- Chatgpt referral traffic growth
- nearly 40%
- Q2 2026 avg monthly unique visitors
- 118000000
AI analysis
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