Planet Fitness Reinforces Commitment to Judgement Free Fitness with Evolved Visual Identity and Enhanced Mobile App

Planet Fitness unveiled an evolved brand identity — a refreshed gear logo, new custom font, and updated purple-and-yellow palette — designed to reflect movement, progress, and its Judgement Free positioning across clubs and digital channels. The company also launched an upgraded mobile app that began rolling out today, featuring equipment-aligned workout tracking, a redesigned member profile that syncs with major wellness platforms, and a real-time Crowd Meter for visit planning. New branding will appear this month across new and remodeled clubs, marketing assets, social media, and digital properties, with in-club touchpoints in existing clubs rolling out through the first quarter of 2027.

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