Telly Takes Television Advertising Beyond The Commercial Break
Telly expanded its partnership with Magnite so that advertisers can buy Telly's always-visible Home Screen ads programmatically through Magnite for the first time, building on Magnite's SpringServe already serving as Telly's primary ad server. The launch adds duration-based programmatic marketplaces, including a first-of-its-kind Five-Minute Private Marketplace, with The Trade Desk and Teads signed on as initial DSP buyers. Telly-reported campaign results showed five-minute Home Screen campaigns generated 5X more app opens than 30-second ads, with exposed viewers 22% more likely to convert into paying subscribers; a two-minute QSR campaign delivered nearly 5X higher engagement.
Key figures
- Pmp duration
- 5 minutes
- Standard ad duration seconds
- 30
- Paid subscriber conversion lift
- 22%
- App opens lift five minute vs 30s
- 5X
- Qsr engagement lift two minute vs 30s
- nearly 5X
AI analysis
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