The RealReal Expands Los Angeles Presence with New Glendale Store
The RealReal is opening a new store at 230 S Brand Blvd in Glendale, CA on October 1, 2026, expanding its Los Angeles-area retail footprint. The Glendale location offers full-service consignment, expert valuations and private luxury appointments, joining existing Southern California stores on Melrose Avenue, in Brentwood and in Newport Beach. The company cited strong demand backdrop: record Q2 2026 gross merchandise value of $617 million, up 22% year over year, trailing-twelve-month active buyers up 11%, and more than half of its 44 million members now Gen Z and Millennials.
Key figures
- Gmv
- 617000000
- Gmv yoy
- 22%
- Members
- 44000000
- Gmv period
- Q2 2026 (record quarterly GMV)
- Store opening date
- October 1, 2026
- Ttm active buyer growth
- 11%
- Y2k fashion search growth yoy
- 93%
- Vintage demand growth since 2020
- 432%
AI analysis
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