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Apple debuts iPhone 18 Pro and iPhone 18 Pro Max

$AAPLPress releaseSep 9, 2026, 1:30 PM ETRead the release

Apple debuted the iPhone 18 Pro and iPhone 18 Pro Max, headlined by a 48MP Fusion Main camera with variable aperture, the 2-nanometer A20 Pro chip paired with a redesigned vapor chamber, and Siri AI arriving in beta with iOS 27. Pricing starts at $1,199 for iPhone 18 Pro and $1,299 for iPhone 18 Pro Max, with pre-orders opening Saturday, September 12 and availability beginning Friday, September 18 in more than 65 countries and regions.

Key figures

Preorder date
September 12, 2026
Launch countries
more than 65
Recycled content
40%
Availability date
September 18, 2026
Max carrier credit
$1,200
Neural engine cores
32
Monthly financing pro
$49.95
Trade in credit range
$175 to $885
Gpu speed gain vs a19 pro
up to 40%
Monthly financing pro max
$54.12
C2 energy reduction vs c1x
15%
Sustained performance gain
up to 40%
Starting price iphone 18 pro
$1,199
Klarna lease starting monthly
$34.99 for 24 months
Vapor chamber surface area gain
three times more than iPhone 17 Pro
Battery video playback hours pro
36
Memory bandwidth gain vs a19 pro
50%
Starting price iphone 18 pro max
$1,299
Battery video playback hours pro max
45

AI analysis

Red flags2 · Pro

The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.

AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.