Purple. Gold. SPAM® Brand. A New Minnesota Game Day Tradition Kicks Off at U.S. Bank Stadium
Hormel Foods' SPAM brand has signed a partnership with the Minnesota Vikings, making the SPAM Dog the Official Dog of U.S. Bank Stadium for the 2026-27 NFL season. The Vikings-inspired SKOL Crusher, topped with hot honey mustard, purple slaw and crispy potato sticks, anchors a season-long specialty menu, with a SPAM Tailgate activation at The Commons beginning Oct. 4.
Key figures
- Revenue
- over $12 billion (annual Hormel Foods revenue, per 'About Hormel Foods' boilerplate)
- Partnership scope
- SPAM Dog named Official Dog of U.S. Bank Stadium for 2026-27 season
- Tailgate start date
- Oct. 4
AI analysis
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