Auddia’s Discovr Radio Partners with Music Video Marketplace to Pair Independent Artists with Professional Music Videos and Guaranteed Radio Exposure
Auddia announced a strategic partnership between its artist promotion platform Discovr Radio and Music Video Marketplace, a UK-based platform that licenses professionally produced 4K music videos to independent artists and labels. Under the deal the two companies will cross-promote each other: MVM's users get a direct on-ramp to Discovr Radio's guaranteed AM/FM placements, while Discovr's artist community gains access to MVM's video catalog. The partnership also expands Discovr Radio's artist acquisition channels. No financial terms, revenue commitments, or user metrics were disclosed, so the near-term economic impact on Auddia is unquantified.
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