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AT&T Delivers Value, Choice, and Flexibility with the New iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo - Backed by America's Best Guarantee

$TPress releaseSep 10, 2026, 12:21 PM ETRead the release

AT&T launched availability of Apple's new iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo — the first foldable iPhone — with its best trade-in deal of up to $1,200 off in any condition for new and existing customers. Switchers get up to $800 to pay off their current device balance, save $200 per line by ordering online, and can upgrade yearly via the $10/month AT&T Next Up Anytime feature; all headline credits are spread over 36 monthly bill credits and tied to qualifying plans.

Key figures

Activation fee
$35
Online savings
$200 per line when ordering online (after 36 monthly credits)
Switcher payoff
up to $800 via reward card to pay off current device
Min premium plan
$100/mo. AT&T Premium 2.0 plan required for full trade-in credit
Trade in discount
up to $1,200 off with iPhone trade-in, any condition (36 monthly bill credits)
Next up anytime price
$10/month
Unlimited plan starting price
$60/mo.

AI analysis

Red flags2 · Pro

The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.

AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.

    T: AT&T Delivers Value, Choice, and Flexibility with the New iPhone 18 Pro, iPhone 18 Pro Max, and iPhone Duo - Backed by America's Best Guarantee — AI Analysis | Signal8