THE OLIVE TREE HAS INSPIRED BEAUTY FOR 4,000 YEARS. NOW IT WALKS THE RUNWAY.
Oliveda International's brands OLIVE TREE PEOPLE, OLIVEDA and OLIVE ROSE are collaborating with designer Bibhu Mohapatra for his New York Fashion Week show at The Pierre Hotel, including the unveiling of a one-of-one Olive Rose Gown. A team of more than 20 makeup artists under OLIVE ROSE's Luis Casco will create the runway beauty looks, and front-row guests will receive hand-braided olive crowns plus two new treatments. The event doubles as a soft launch for new OLIVEDA hydroxytyrosol hydrogel face masks and eye patches, extending the company's waterless-beauty positioning from skincare into makeup and fashion.
Key figures
- New products unveiled
- ["hydroxytyrosol hydrogel face masks","hydroxytyrosol eye patches"]
- Makeup artists backstage
- more than 20
- Waterless skincare experience years
- more than 20
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