DoubleVerify First Measurement Provider to Earn MRC Accreditation for TikTok Video Viewability Reporting
DoubleVerify became the first measurement provider to earn MRC accreditation for TikTok Video Viewability, covering impressions and invalid traffic filtration on the TikTok mobile app. The accreditation extends DV's existing open web standards to TikTok campaigns, accessible through the DV Pinnacle dashboard.
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