OptimizeRx Expands Natural Language Audience Builder to Unify HCP and DTC Audience Intelligence
OptimizeRx expanded its AI-powered Natural Language Audience Builder so life sciences media planners can build claims-grade HCP audiences and privacy-safe direct-to-consumer segments in one workflow from a shared plain-language prompt. The update folds Micro-Neighborhood Targeting audiences into NLAB, turning it into a platform-agnostic, no-code audience tool with decile-based audience-quality breakdowns plus instant media channel propensity and demographic outputs.
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