Genius Sports: Americans are Going to Keep Wagering
Genius Sports CEO Mark Locke published a note arguing prediction markets are a net benefit for the company, which supplies official data, settlement and integrity services to DraftKings, FanDuel, Kalshi and Polymarket while also monetizing market makers and customer acquisition through Legend. Citing Eilers & Krejcik's July monitor, Locke says 69 per cent of Kalshi's retail demand comes from states with no online sportsbook and its share of combined handle in mature states is about 2 per cent, suggesting the activity is largely new demand rather than substitution from sportsbooks.
Key figures
- Connecticut cfd platforms
- 9
- Kalshi michigan market usd
- 18600000
- Eilers kalshi handle share mature states pct
- 2%
- Eilers kalshi retail demand no sportsbook pct
- 69%
AI analysis
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