Planet Fitness Inspires Approximately 3.7 Million Teens to Prioritize Fitness Through its High School Summer Pass® Program
Planet Fitness said approximately 3.7 million teens ages 14 to 19 participated in its 2026 High School Summer Pass program from June 1 through August 31, consistent with last year's participation, logging more than 19.4 million workouts, up 2% year over year. The free summer-access program has served more than 13 million teens since launching in 2019, at a cumulative cost of more than $620 million in waived membership dues to the company. A company-sponsored survey of 1,000+ participants found 58% of teens were working out in a fitness club for the first time, framing the program as a brand pipeline for future members rather than a near-term revenue driver.
Key figures
- Clubs total
- 2930
- Workouts yoy
- 2%
- Members total
- 21500000
- Workouts logged
- 19400000
- Teen participants
- 3700000
- Member dues reference
- $10-15 per month
- First time club users pct
- 58%
- Participation vs prior year
- consistent with last year
- Teen participants since 2019
- 13 million+
- Cumulative waived dues since 2019
- $620M
AI analysis
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