FROM FALL GETAWAYS TO SPRING BREAKS: SOUTHWEST AIRLINES' WEEK OF WOW DELIVERS DEALS ON TRAVEL
Southwest Airlines launched its Week of WOW sale on Sept. 14, one of the carrier's biggest promotions of the year, with up to 40% off base fares booked by Sept. 17 for travel between Oct. 5, 2026, and March 3, 2027.
Key figures
- Employees
- more than 73,000 fulltime-equivalent as of June 30, 2026
- Travel window
- Oct. 5, 2026 - March 3, 2027
- Booking window
- Sept. 14-17, 2026
- Airports served
- 120
- Countries served
- 12
- Hotel bonus points
- 3000
- Rental car discount
- 15% off base rates on 3-day+ Enterprise rentals
- Customers carried 2025
- more than 134 million
- Max base fare discount
- 40%
- Vacation package savings
- up to $500 on a five-night package for two
AI analysis
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