ReDEFY Launches "Built Before the Meeting:" California's Environmental Health Agencies Get a Working Salesforce Solution Ahead of the CERS NextGen Deadline

ReDEFY launched a campaign called Built Before the Meeting that reverses the typical consulting sales cycle: the firm builds a working Salesforce Industry Cloud solution for a buyer's specific vertical problem before the first meeting, then asks for the conversation. The first public proof targets California environmental health agencies. CalEPA is retiring the legacy California Environmental Reporting System and moving its 81 Certified Unified Program Agencies to a modernized platform under CERS NextGen, with full go-live planned for January 2027 alongside new mandatory reporting due dates.

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