Philips OneBlade and Red Bull take self-expression to new heights in Cappadocia, Turkey
Philips OneBlade and Red Bull staged a marketing stunt in Cappadocia, Turkey, in which Red Bull athlete Marco Waltenspiel flew a wingsuit slalom between seven hot-air balloons at speeds up to 200 km/h after jumping from 2,800 meters. The campaign, with fellow Red Bull athlete Marco Fürst capturing the flight from the air, is framed around self-expression and individuality to promote the OneBlade grooming brand, according to OneBlade Business Leader Shumit Mongha. The release contains no financial terms or business updates; the only monetary figure is boilerplate citing Philips 2025 sales of approximately EUR 18 billion.
Key figures
- Revenue
- approximately EUR 18 billion (2025 sales, company boilerplate)
- Hot air balloons
- 7
- Wingsuit speed kmh
- 200
- Jump altitude meters
- 2800
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