NIQ Launches Digital Purchase GeoAudiences Across Europe
NIQ launched Digital Purchase GeoAudiences across five European markets — France, Germany, Italy, Spain and the United Kingdom — extending its geographic purchase intelligence into digital-first categories. The offering builds on GeoPurchase Audiences, which already covers 13 international markets, and will initially be distributed through The Trade Desk with additional programmatic platforms planned. Initial sectors include travel, automotive, technology, telecommunications, retail, entertainment, financial services and quick-service restaurants.
Key figures
- Launch markets
- 5
- Countries of operation
- more than 90
- Global population coverage
- approximately 82%
- Existing geopurchase markets
- 13
- Global consumer spend covered
- $7.4 trillion
AI analysis
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