Brunswick Corporation Demonstrates Strong Market Momentum at Cannes Yachting Festival 2026
Strong dealer demand for the all-new Navan C38 headlined Brunswick's showing at the 2026 Cannes Yachting Festival, with Navan wholesale orders significantly exceeding prior-year levels and overall wholesale sales much stronger than at the 2025 show. Mercury Marine captured 67 percent of overall outboard engine share at the festival, which the company called a new record, including 82 percent of outboards displayed on the largest premium vessels at the Vieux Port location.
Key figures
- Countries
- 26
- Employees
- 14500
- Mercury share vieux port
- 82%
- Mercury outboard share cannes
- 67%
AI analysis
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