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Genesco Launches Wrangler Footwear Collection

$GCOPress releaseSep 15, 2026, 6:50 AM ETRead the release

Genesco launched its Wrangler footwear collection, the first milestone under its multiyear licensing agreement with Kontoor Brands, spanning men's, women's, and children's styles across Western, work, and casual lifestyle categories. The Fall 2026 line goes live September 15 on Wrangler.com, with select U.S. retailers rolling out later in the season at retail prices from $100 to $240; select work styles meet ASTM safety-toe and slip-resistance standards.

Key figures

Collection
Fall 2026
Launch date
September 15, 2026
Store count
more than 1,180
Retail price range
$100 to $240

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