Mastercard Dreamonomics Research Finds U.S. Small Businesses Are Prioritizing Predictable Growth, With the TCS New York City Marathon Showing the Opportunity Major Moments Can Create

Mastercard's Economics Institute analysis found small restaurants and bars along the 2025 TCS New York City Marathon route saw a 22% race-day spending lift versus underlying trend, peaking at 40% in the early afternoon and up from 15% in 2023. The new North America Dreamonomics findings show U.S. small businesses are prioritizing predictable, protected and easier-to-manage growth over rapid expansion amid a more demanding operating environment.

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