Simon® Launches 'It's a Simon® Thing' National Brand Campaign Celebrating the Moments That Bring People Together
Simon Property Group launched 'It's a Simon Thing,' a national brand platform uniting its 200+ Simon Malls and Premium Outlets under a single creative identity built on the mall's role as a gathering place. The campaign builds on the 2024 Meet Me @themall Gen Z effort and launches this fall across television, cinema, digital and social channels including Instagram, TikTok and YouTube.
Key figures
- Properties count
- 200+
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