NIQ and INTAGE HD Partner to Expand Retail Measurement Across Japan and Global Markets
NielsenIQ (NIQ) and INTAGE HOLDINGS Inc. formed a mutual sales partnership to integrate retail measurement insights across Japan and global markets. Under the agreement, global clients will access INTAGE HD’s local Japan data (SRI+ and SRI+EC), while Japanese clients gain access to NIQ’s global Retail Measurement Services covering more than 100 countries.
Key figures
- Niq coverage countries
- more than 100
- Niq global spend coverage
- $7.4 trillion
AI analysis
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