TOMMY HILFIGER Freedom: New Fragrance Launch With Camila Cabello as Global Brand Ambassador
Tommy Hilfiger, a brand of PVH Corp., launched TOMMY HILFIGER Freedom Eau de Parfum, its first new prestige women's fragrance in over a decade, naming Grammy-nominated singer Camila Cabello as the brand's latest global ambassador. The scent was created by perfumers Honorine Blanc and Alexandra Monet and will be developed, manufactured and distributed worldwide by Give Back Beauty under its long-term fragrance partnership with Tommy Hilfiger, rolling out from September 2026 in four sizes with RRPs from €29 to €79 at tommy.com and select retailers.
Key figures
- Rrp eur
- [79,59,49,29]
- Sizes ml
- [100,50,30,10]
- Launch window
- September 2026
- Tommy global retail sales 2025
- $9 billion
- First new prestige womens fragrance in
- over a decade
AI analysis
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