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Petsense by Tractor Supply Launches Round-Up Campaign to Support K9s for Warriors

$TSCOPress releaseSep 16, 2026, 9:00 AM ETRead the release

Petsense by Tractor Supply, a wholly owned subsidiary of Tractor Supply Company (NASDAQ: TSCO), launched an in-store round-up fundraiser benefiting K9s For Warriors, running at all Petsense stores nationwide through Veterans Day, Nov. 11. Last year's campaign drew more than 157,000 customers who rounded up an average of 81 cents per transaction, collectively raising more than $130,000 that helped fund the training and pairing of two service dogs, including a Labradoodle named Nash expected to be paired with a veteran in fall 2026. The release also promotes fall Hometown Heroes offers — 10% off days for verified veterans and first responders on Oct.

Key figures

Rewards bonus
$5 Neighbor's Club Rewards (shop all three discount days Oct. 26-Nov. 11, or spend $60 on 4health/Retriever pet food Oct. 26-Nov. 15)
Petsense states
23
Petsense stores
209
Campaign end date
Veterans Day, Nov. 11
Funds raised 2025
more than $130,000
K9s dogs paired to date
more than 1,350
Hometown heroes discount
10% off on Oct. 28, Nov. 7 and Nov. 11
K9s dogs rescued to date
more than 2,500
Customers rounded up 2025
more than 157,000
Avg round up per transaction 2025
81 cents

AI analysis

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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.