Sinclair and Nexstar Partner to Increase Awareness of NextGenTV
Nexstar Media Group and Sinclair are launching a joint consumer education campaign, GoNextGenTV, beginning September 17 to raise awareness of NextGenTV, the broadcast technology powered by the ATSC 3.0 standard. The campaign spans 13 markets, with Nexstar participating in seven (Cleveland, Austin, Kansas City, Tampa, Portland, OR, Buffalo, and Denver) and Sinclair in six (Las Vegas, Columbus, Nashville, Baltimore, Seattle, and Washington, D.C.), building on a Sinclair-led pilot in Columbus, Ohio this summer.
Key figures
- Nexstar markets
- 7
- Campaign markets
- 13
- Sinclair markets
- 6
- Campaign launch date
- September 17
AI analysis
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