Omdia: OWS Shipments Grow 12% as TWS Market Remains Broadly Flat in 2Q26
Global true wireless stereo shipments fell 0.7% year-over-year to 82.1 million units in 2Q26, the first decline since 2Q23, according to Omdia, the research group owned by filer Informa TechTarget (TTGT). Open wireless stereo was the growth pocket, up 12% to 11.1 million units and lifting its share of total TWS to 13.5%, with clip-on designs at 61% of OWS volume and the sub-$50 entry segment up 323%. Omdia forecasts annual OWS shipments to roughly double from 43.9 million units in 2026 to 90.5 million by 2030, approaching one in five TWS units.
Key figures
- Ows yoy
- 12%
- China tws yoy
- -9.5%
- Shokz ows yoy
- 107.9%
- Global tws yoy
- -0.7%
- Ows share of tws
- 13.5%
- Ows share year ago
- 12.0%
- Clip on share of ows
- 61%
- Conventional tws yoy
- -2%
- Ear hook share of ows
- 39%
- Apple tws market share
- 20.5%
- Segment 100 199 growth
- 253%
- Ows forecast 2026 units
- 43900000
- Ows forecast 2030 units
- 90500000
- Ows shipments 2q26 units
- 11100000
- Entry level below 50 growth
- 323%
- Apple 2q26 tws shipments units
- 16800000
- Global tws shipments 2q26 units
- 82100000
AI analysis
Red flags1 · Pro
The rest of the AI analysis, red flags and sentiment are part of Signal8 Pro.
AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.