Brushing Well Is Harder Than Most People Think — New Research Confirms Why the Technology Behind Oral-B iO is the Best Way to Help You Get it Right
P&G's Oral-B brand publicized an independent 2026 peer-reviewed network meta-analysis of 19 randomized clinical studies covering more than 1,300 participants, which ranked the oscillating-rotating technology behind Oral-B iO first for plaque removal and gingivitis reduction. The release cites headline claims that Oral-B iO removes 100% more plaque than a manual toothbrush, is 60% more effective than a premium sonic brush along the gumline, and that Oral-B iO Kids removes 1.5x more plaque than manual brushing while holding the EAPD Seal of Approval for children 3+.
Key figures
- Clinical studies
- 19
- Brushing market size
- over $5 billion
- Plaque removal vs manual
- 100% more
- Early gum problem recovery
- 88% of people, four times more than manual brushing
- Meta analysis participants
- more than 1,300
- Peer reviewed publications
- more than 120
- Kids plaque removal vs manual
- 1.5x more
- People missing at least one area
- 80%
- Inside surface reach after one week
- 84% vs 44% with manual
- Gumline effectiveness vs premium sonic
- 60% more effective
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.