7-Eleven, Inc. Opens Applications for 2027 Brands with Heart™ Showcase
7-Eleven, Inc. opened applications for its eighth annual Brands with Heart showcase, a program that lets emerging CPG brands pitch retail-ready snacks, beverages and fresh convenience meals for potential distribution across 7-Eleven, Speedway and Stripes stores. Applications are open through October 13, 2026, with virtual programming followed by an in-person showcase on January 13, 2027 at the Irving, Texas Store Support Center; select brands may advance to regional in-store tests. The 2026 program drew more than 700 applicants, and approximately half of its finalists moved forward to regional testing.
Key figures
- Program year
- eighth annual
- Showcase date
- January 13, 2027
- Applicants 2026
- more than 700
- Loyalty members
- more than 100 million
- Application deadline
- October 13, 2026
- Finalist testing rate
- approximately half of 2026 finalists moved forward to regional testing
- Us canada store count
- more than 12,000
AI analysis
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