FreeWheel Brings Attention, Quality and Emotional Resonance Signals into CTV Buying
FreeWheel, the television ad-tech platform owned by Comcast, introduced third-party inventory scoring within its Premium Signals Packaging, folding attention, quality and emotional-resonance signals into curated CTV inventory packages. Launch partners Adelaide, Magid and Mediaprobe supply the underlying measurement for media quality, attention and emotional engagement, aiming to help buyers identify high-engagement environments and give publishers new ways to monetize premium supply.
Key figures
- Recall uplift
- ad loads of six minutes per hour delivered 89% higher recall than ad loads of 12 minutes per hour
- Survey sample size
- 303
AI analysis
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