Zillow Preview℠ listings are now live on Realtor.com®, offering the same early access on the two most-visited real estate platforms in the country
Zillow and Realtor.com have taken Zillow Preview pre-market listings live on both platforms, giving buyers identical early access on the two most-visited U.S. real estate portals with no special login or brokerage relationship required. Realtor.com is operated by Move, Inc., a subsidiary of filer News Corp [Nasdaq: NWSA]. The go-live completes the collaboration announced in May and is billed as the largest pre-market syndication effort in U.S.
Key figures
- Preview saves lift
- 7% more saves in first 14 days on market
- Preview views lift
- 18% more views in first 14 days on market
- Preview shares lift
- 9% more shares in first 14 days on market
- Combined portal reach
- three-quarters of major portal visitors (Comscore)
- Brokerage partners enrolled
- More than 400
- Consumer interest in premarket homes
- 88% (Zillow/Harris Poll survey)
- Sellers preferring premarketing agent
- 85%
AI analysis
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AI-generated analysis of a public disclosure. Not investment advice; verify against the original document.