Agoda and The Trade Desk Partner to Help Brands Reach High-Intent Travelers Across APAC

Agoda, a subsidiary of Booking Holdings, announced a strategic partnership with The Trade Desk to help brands reach high-intent travelers across the Asia Pacific region. The collaboration leverages Agoda's first-party data through its Media Solutions platform, part of BKNG Ads, to enable advertisers to engage travelers earlier in their discovery journey.

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