Spiritual Journeys and Southeast Asian Escapes Mark Indian Travel Interest in September: Agoda
Agoda, the Asia-focused digital travel platform under Booking Holdings, published September accommodation search data showing surging interest in India's spiritual destinations ahead of the month. Domestic temple towns led the gains: Pachmarhi searches rose almost 7x year-over-year, with Ujjain (almost 3x), Puri (2x), Varanasi (up 44%) and Tirupati (up 29%) also climbing, while Southeast Asian escapes like Hanoi (up 58%), Da Nang (up 50%), Kuala Lumpur (up 35%) and Bali (up 24%) rounded out the trend.
Key figures
- Bali search growth
- 24%
- Puri search growth
- 2x
- Hanoi search growth
- 58%
- Ujjain search growth
- almost 3x
- Da nang search growth
- 50%
- Tirupati search growth
- 29%
- Varanasi search growth
- 44%
- Agoda global properties
- over 6 million
- Pachmarhi search growth
- almost 7x
- Kuala lumpur search growth
- 35%
- Spiritual trip intent india
- 19% of Indian respondents
AI analysis
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